ASG
A disciplined approach to accountability, sustainability, and governance.
Our ASG framework
Drom Holdings integrates Accountability, Sustainability, and Governance (ASG) principles into the way it builds and manages hospitality brands. The group’s ASG framework is designed to support long-term value creation, responsible operations, and transparent decision-making.
ASG considerations are embedded into strategic planning, brand development, and operational oversight across the portfolio.
Accountability
Accountability is fundamental to the way Drom Holdings operates. Clear roles, defined responsibilities, and measurable performance expectations are established at both the group and brand levels.
Key accountability principles include:
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Clearly defined leadership and reporting structures
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Transparent performance review mechanisms
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Responsibility aligned with decision-making authority
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Ethical conduct across all operations and partnerships
Sustainability
Drom Holdings approaches sustainability through operational discipline and long-term thinking. The group encourages responsible resource usage and efficiency across its hospitality operations, while recognizing the importance of balancing growth with environmental and social considerations.
Sustainability priorities include:
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Efficient use of energy and resources
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Reduction of avoidable operational waste
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Responsible sourcing practices where feasible
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Creating safe and respectful working environments
Sustainability initiatives are reviewed periodically and adapted as the portfolio evolves.
Governance
Strong governance underpins Drom Holdings’ long-term strategy. The group maintains a structured governance framework to support informed decision-making, risk management, and regulatory compliance.
Governance practices include:
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Defined decision-making processes
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Clear separation between ownership, governance, and operations
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Regular strategic and performance reviews
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Compliance with applicable laws and regulations
This framework ensures consistency, discipline, and accountability across all portfolio companies.
Portfolio-wide implementation
ASG principles are applied across all brands under the Drom Holdings platform. While each brand operates independently, group-level standards and oversight ensure alignment with the broader ASG framework.
As the portfolio grows, ASG practices will continue to evolve in line with operational scale, regulatory requirements, and stakeholder expectations.
Continuous improvement
Drom Holdings views ASG as an ongoing process rather than a static checklist. The group remains committed to reviewing, strengthening, and refining its ASG practices as its operations and portfolio expand.
Through disciplined accountability, responsible sustainability practices, and structured governance, Drom Holdings aims to build hospitality brands that are resilient, credible, and aligned with long-term value creation.